This book covers the main practical elements of doing business with the Japanese. It gives the reader sufficient background to understand and associate with the Japan of the 1980s as well as support him with the know-how for searching out and grasping the rich opportunities that lie ahead.
Section I: Understanding the Japanese 1. The Logic Gap 2. Japan's Unique Group Dynamic Section II: the New Industrial Policies of Japan 3. Japanese Industries to 1985 4. Japan and the New Industrial Countries of East Asia Section III: Approaches to the Market 5. Working with Japan's Free Market Structure 6. Pointers to Success and Failure 7. Japan's New Super consumers 8. Rationalising the Distribution System 9. The Value of Market Research 10. The Role and Application of Advertising 11. The Japanese Housewife: a Marketing Appraisal 12. Marketing Tailpiece: the 'Tranny' and the Fridge Section IV: Finance and the Banks 13. The Japanese and their Changing Economic Environment 14. Foreign Banks in Japan 15. Services of a Japanese Bank 16. Stocks, Securities and the Brokerage Market Section V: Strategy & Management 17. Aspects of Japan's business interrelationships 18. Management Style 19. Japanese Trading Companies in Transition 20. Joint Ventures 21. Business and the Law Section VI: Adjusting to Japan 22. Setting up a Small Office 23. Smiths Industries: A European Case-Study 24. Etiquette and Behaviour 25. Check your own Check-list