Bringing together market research reports, business analyst briefings, and technology references into one comprehensive volume, Business Intelligence for Telecommunications identifies those advances in both methods and technology that are being employed to inform decision-making and give companies an edge in the rapidly growing and highly competitive telecommunications industry.
The author provides clear explanations without technical jargon, followed by in-depth descriptions regarding both the collection and use of information. He defines the recognized stages of business intelligence, examines issues arising from the emergence of customer-centric business models, and identifies areas that are likely to require research in the near future.
Table of Contents
BUSINESS INTELLIGENCE: INTRODUCTION
Overview. Intelligence Not Just Information. What Is Business Intelligence. Business Intelligence Heritage. Evolution of Business Intelligence. The Present. The Value of Business Intelligence. New Era of Enterprise Technology. Business Intelligence Applications.
BUSINESS INTELLIGENCE: ESSENTIALS
Facts, Data, Information, and Knowledge. BI Enabling Environment. Business Landscape. Changing Data Landscape. Data Quality. Business Intelligence Framework. Business Intelligence Platform. Data Architecture.
BUSINESS INTELLIGENCE: STAGES
Move Data. Extract, Transform, and Load (ETL). Data Warehouse. Data Marts. OLAP. Balanced Scorecard. Data Mining. Data Management. Data Usage. Enterprise Portal (EP).
BUSINESS INTELLIGENCE: TYPES
Multiplicity of BI Tools. Types of BI. Modern BI. Support for Personalization and Customization. Support for Wide Reach, High Throughput, and Access Across All Touch Points. The Enterprise BI. Information Workers. Reporting. IT Professionals. Critical BI for the Enterprise.
BUSINESS INTELLIGENCE: SOLUTION AREAS
BI Application Area. BI Applications. Market Analytics. Sales Reporting and Analytics. Sales Pipeline Reporting and Analysis.
Channel Analysis. Competitor Analysis. Financial Reporting and Analysis. Compliance. HIPAA. Towards Enterprise BI.
REAL-TIME BUSINESS INTELLIGENCE
First Generation BI—Learning from The Past. A New Mindset—Information Now. Operational BI—A Business Imperative. Two to Tango—Business Performance Management and Real-Time Enterprise. Real-Time Initiatives. Different Flavors of RTE. Barriers to Real-Time Enterprise.
TELECOMMUNICATIONS INDUSTRY: CHANGING LANDSCAPE
4 Cs of the Telecommunications Industry. Towards a Customer-Centric Business Model. At the Crossroads. The Customer Is King. Technology Can Help Telecommunications Companies. BI in the Telecommunications Industry. Strategy at Work. BI in Action. Disappointments from the Past. Barriers to BI. Overcoming Barriers. Customer Intelligence. Look Beyond the Organization. Role of Business Intelligence. Competitive Analysis.
BUSINESS INTELLIGENCE: IMPACT
Telecom Challenge. Performance Management. BI the Core of BPM. Understanding Business Performance Management. Designing and Implementing BPM. Three Waves of Performance Improvement. Impact of BI and BPM on the Telecommunications Industry.
BUSINESS INTELLIGENCE: ISSUES AND CHALLENGES
The BI Ghetto. Critical Challenges for Business Intelligence Success.
BI Application Development Methodology. Creating a Cost-Effective Enterprise Friendly BI Solution.
BUSINESS INTELLIGENCE: STRATEGY AND ROADMAP Planning a Business Intelligence Solution.
Usability Versus Feature Bloat. Enough Already about Metadata! Consulting. Licensing, Upgrades, and Maintenance. Resume Building.