Business Models: Innovation, Digital Transformation, and Analytics, 1st Edition (Hardback) book cover

Business Models

Innovation, Digital Transformation, and Analytics, 1st Edition

Edited by Iwona Otola, Marlena Grabowska

Auerbach Publications

240 pages | 20 B/W Illus.

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Hardback: 9780367862794
pub: 2020-07-31
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Description

Since the beginning of time, running a business has been involved using logic, by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.

The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how:

  • Business models can analyze digital transformation scenarios
  • Individual BM elements effect selected performance measures as well as how the elements are significant for the enterprise value composition
  • The environment effects the profitability of the high-growth enterprise business models
  • Employer branding business models are perceived by the generation Z workforce
  • To implement responsible business models in the enterprise
  • Cyber risk is captured in business models
  • Decision algorithms are important to business analytics.

This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

Table of Contents

Chapter 1. The Evolution of the Concepts of Business Models. Chapter 2. Barriers for Innovation in Business Models. Chapter 3. Business Models of High-Growth Enterprises. Chapter 4. The variety of Aspects of Business Models in the High-Growth and High-Tech Enterprises: An Estonian Case. Chapter 5. External Conditions of Profitability of Business Models of High-Growth Enterprises. Chapter 6. Analyzing the Employer Branding Business Models Based on Primary Research Results. Chapter 7. Business Models in the Digital Transformation Era. Chapter 8. Cyber Protection: Industrialized Assessments for Analyzing Cyber Risk. Chapter 9. Applied Data Analytics.

About the Editors

An associate professor at the Czestochowa University of Technology, Faculty of Management, Iwona Otola PhD is well recognized in Poland and abroad for her expertise in management issues. Her scientific interests focus on strategic management, resource-based view, business models, entrepreneurship and competitiveness of the enterprises. She has published over 100 papers and 6 books. An associate professor of Czestochowa University of Technology, Faculty of Management. Marlena Grabowska PhD is well recognized in Poland and abroad for her expertise in management issues: business models, competitiveness and innovativeness of enterprises, enterprise value management and corporate governance. She has published over 130 papers and 5 books.

About the Series

Data Analytics Applications

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Subject Categories

BISAC Subject Codes/Headings:
BUS042000
BUSINESS & ECONOMICS / Management Science
COM021000
COMPUTERS / Database Management / General
COM021030
COMPUTERS / Database Management / Data Mining
COM032000
COMPUTERS / Information Technology