Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get a business going.
Unlike most entrepreneurship textbooks, the author avoids dwelling on theories in favour of providing effective and practical guidance on how to start and manage a profitable business, with a focus on new ventures operating in high-growth, innovative sectors.
Written by an expert with experience in academia and business consulting, this concise textbook will be valuable reading for students of entrepreneurship, new ventures and small business. The practical focus of the book means that it will be useful both for students in the classroom and for entrepreneurs wanting to start a new business.
Table of Contents
1. Small Businesses and Start-ups in the Economy 2. The Process of Planning a New Business Venture 3. Developing the Business Idea 4. Planning Physical Resources & Support Systems 5. Planning & Organising Staff Resources 6. Developing the Sales & Marketing Strategy 7. Customer Retention, Quality Systems & Customer Service 8. Planning & Managing Business Finances 9. Legal and Financial Compliance 10. Implementing the Start-up Process 11. Commercialising Innovations and High-growth Potential Ideas 12. Managing Intellectual Property
David Butler is a business development consultant, freelance writer, and lecturer in business start-up and innovation at the University of Kent, UK
'Business Planning for New Ventures by David Butler is an excellent and comprehensive text as well as being a very practical resource. It is borne out of David's extensive knowledge and personal experience and it will meet a wide variety of needs and help many new ventures to be much better prepared for the challenges and opportunities of starting a business. I highly recommend it.'
Ken Nelson, CEO LEDCOM Ltd, Northern Ireland, Holder of the Queen's Award for Enterprise Promotion, Past Chairman of Enterprise Northern Ireland, UK
'This book provides a useful focus on the start-up process from the perspective of technology-based and high-growth potential start-ups. It unpacks both the activities undertaken by such businesses and the associated development needs and requirements. As such, it will be of interest to both students on entrepreneurship and business start-up programmes, as it complements existing texts on new venture creation.'
Leigh Sear, Chief Executive of SFEDI Solutions and Principal Lecturer in Enterprise Development, Anglia Ruskin University, UK