Business Practices in Higher Education is a breakthrough guide offering higher education and student affairs professionals an understanding of the fundamental business nature of colleges and universities. The author discusses the practical applications of business concepts and models and how these applications can contribute to the overall efficiency and effectiveness of higher education institutions. Useful examples from a wide range of institutions—including small privates, large publics, and community colleges—illustrate these concepts. This professional guide is organized into the following four sections:
Business practices pervade the academic, student affairs, and administrative sides of higher education. This book affords readers a greater understanding of the true nature of higher education and an appreciation for how the academy effectively incorporates business practices into everyday work lives.
Part I. Environment and Structure
1. Today’s Environment
2. Organizational and Administrative Structures of Higher Education in the US
Part II. Finance and Funding
3. Basic Economic Principles and Higher Education
4. Finance in Higher Education
5. Budget Basics
Part III. People and Processes
6. Management Principles
7. Managing Human Resources in Higher Education: The Recruitment, Selection, and Retention of Competent Staff
8. Marketing Basics
9. Politics and Power: Defense Against the Dark Arts
Part IV. Perspectives on the Future
10. Where do we go from here? What is next?