Business Practices in Southeast Asia : An interdisciplinary analysis of theravada Buddhist countries book cover
1st Edition

Business Practices in Southeast Asia
An interdisciplinary analysis of theravada Buddhist countries

ISBN 9780415533553
Published February 21, 2012 by Routledge
224 Pages 9 B/W Illustrations

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Book Description

This is an international business study of Theravada Buddhist Southeast Asia. Using a cross-disciplinary approach, the book examines business practices within a political, cultural, economic and religious context. It highlights those cultural and historical ties of the region which are shared because of a common religion. In analysing business environments, economics and government practices across the region, the book provides a deeper understanding of the influence of cultural values on work practices in Southeast Asia.  The author first offers an overview of the history of the region and the nature and guiding principles of Theravada Buddhism. The next sections of the book present the history and the business and economic environment of the four countries in Southeast Asia, along with some relevant case studies of Cambodia, Laos, Myanmar/Burma and Thailand. The book analyses business strategies and practices, management and marketing issues as well as the characteristics of companies. The last part considers the political environment of the four countries and hints at future trends and developments. The book offers a framework for working in the region, and provides valuable insights into this unique business environment, which is significantly different from the Western context. Filling a gap in existing literature, this book provides an accessible study of actual business practices in Southeast Asia.

Table of Contents

1. Theravada Buddhist Southeast Asia  2. Theravada Buddhism  3. Cambodia  4. Laos  5. Thailand  6. Myanmar  7. Business Strategies in Theravada Buddhism Southeast Asia  8. Tactical Management: Human Resources, Management Style, and Leadership  9. Marketing, Finance, Labor Relations, Operational Management and Internationalization  10. Features of Firms in Theravada Buddhism Southeast Asia  11. Politics and Democracy  12. Trends and the Future

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Scott A. Hipsher is currently associated with Anaheim University‚Äôs Akio Morita School of Business in Tokyo, Japan.  He is the author of Expatriates in Asia: Breaking Free from the Colonial Paradigm and The Nature of Asian Firms: An Evolutionary Perspective.


"The book should be commended for its two major contributions. First, it provides a good survey of a region that is often neglected in management and business studies...Second, the book touches on the two issues that are not commonly linked to one another - religion and business practices." - Dr Pavida Panamond, South East Asia Research, Vol 18. No 4 (December 2010)