Business Strategies for the Next-Generation Network: 1st Edition (Hardback) book cover

Business Strategies for the Next-Generation Network

1st Edition

By Nigel Seel

Auerbach Publications

312 pages | 60 B/W Illus.

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Hardback: 9780849380358
pub: 2006-12-07
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Description

Carriers and service providers have united around the concept of the Next-Generation Network (NGN).  Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the next-generation Internet. In its intention and architecture, it is more accurately described as Broadband-ISDN release 2.0.

The NGN transition is hard for both practitioners and observers to understand because it weaves together a number of distinct strands:

  • the development of a new architecture and technology base including advanced IT automation systems
  • the development of a portfolio of ‘new wave’ products and services which exploits the power of the new network
  • the design of a new kind of organization which can utilize the higher levels of automation in the NGN, and reduce costs
  • and the development of an effective transition plan which can smoothly move operators from their current legacy networks, systems and processes to the NGN future.
  • The book begins with a review of the failures of previous attempts by carriers to retool for the future. It describes in detail the technologies and capabilities supporting “new wave’” services, focusing particularly on multimedia interactive services, TV, and Video-on-Demand.  The author looks at the IMS layer and how it interworks both downwards into the QoS-enabled IP transport layer and upwards to enable new kinds of applications. However, equal attention is addressed to the business models of players in the value chain, carriers, service providers, broadcasters, and production companies.

    The author then examines how carriers have attempted to remodel themselves as IP companies along the dimensions of people, processes, and IT automation systems, describing the lessons to be learned from numerous failures. He identifies more innovativebusiness models, exploresPeer-to-Peer networking, and reviews the prospects for the introduction of spoken dialogue systems into the service provider’s arsenal of technologies.

    Reviewing in detail the many failures and few achievements in carrier transition programs, the central theme of the book is how to organize for success. Business Strategies for the Next-Generation Network focuses on transformational business strategies for incumbent operators, alternate operators, and new entrants from the media world.

    Reviews

    “… reviews the failure of previous attempts to start fresh with such concepts as broadband ISDN, covering the net., TV and IT systems. He also describes efforts by carriers to build newness in and transform themselves into enterprises without legacy systems, which leads to the business and technology issues of maintaining the idea of NGN, if not the reality. He then focuses on business strategies for both old and new players as they attempt to win over the consumer market. The result is both absorbing and alarming …”

    — In Book News Inc., June 2007

    Table of Contents

    TECHNOLOGY

    The Strange Death of Broadband ISDN

    The Next-Generation Network and IMS

    The Next-Generation Network and TV

    The Next-Generation Network and IT Systems

    TRANSFORMATION

    Bureaucracy and Treacle

    Telecoms Market Structure

    Choosing the Right People

    Case Study: A Transformation Program

    BUSINESS AND TECHNOLOGY ISSUES

    Worrying About Skype

    Spectrum Auctions

    The Trial of Rete Populi

    Machines Will Talk

    BUSINESS STRATEGIES

    NGN Strategies for Incumbents

    NGN Strategies for Alternative Network Operators

    NGN Strategies for Capturing the Consumer Market

    Conclusions

    Glossary Index

    About the Series

    Informa Telecoms & Media

    Learn more…

    Subject Categories

    BISAC Subject Codes/Headings:
    BUS042000
    BUSINESS & ECONOMICS / Management Science
    COM043000
    COMPUTERS / Networking / General
    TEC041000
    TECHNOLOGY & ENGINEERING / Telecommunications