266 pages | 20 B/W Illus.
Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic force in the international arena. Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region.
The book begins at the macro level, focusing on the region’s geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, devling into the mosaic of countries with distinct cultures and political economies that comprise Latin America. Capturing the dynamism of this region, Business in Emerging Latin America:
The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to students of international business who have a particular interest in Latin America.
For additional instructor resources, visit www.latinamericabusinessknowledge.com
"Latin America offers tremendous opportunities for growth in the future. Dr. Robles, Dr. Wiese and Dr. Torres-Baumgarten have done an excellent job in providing a comprehensive overview of the major drivers and complexities of the Latin American business environment, offering readers a crucial understanding of how to adapt to the challenges that face developing countries as they grow into advanced economies. Business in Emerging Latin America is a useful and insightful guide to analyzing strategies for business expansion within this dynamic region." - Brian Marino, Regional Director for Latin America, Subway International, B.V.
Part I. The Emerging Latin American Region 1. The Economic Turnaround 2. Realignment and Regional Polarization 3. The Competitive Environment in Latin America 4. The Latin Consumer Markets 5. Reaching Latin American Consumers Part II. Culture and Managerial Styles in Latin America 6. The Business Culture of Latin America 7. Management in Latin America Part III. Strategies for Latin Markets 8. Company Strategies for Firms from Outside the Region 9. Global Latinas and National Champions 10. Entrepreneurship in Latin America Part IV. The Challenges and Future for Business in Latin America 11. Challenges for the Future of Business in Latin America 12. The Future of Business in Latin America