CIM Coursebook 03/04 Marketing Communications: 1st Edition (e-Book) book cover

CIM Coursebook 03/04 Marketing Communications

1st Edition

By Chris Fill


232 pages

Purchasing Options:$ = USD
eBook (VitalSource) : 9780080939889
pub: 2013-05-13
from $17.48

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Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts


"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme."
Martin Hutchins - Cambridge Professional Academy Ltd (

"We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels."
Alun Epps, CIM Centre Co-ordinator, Dubai University College

Table of Contents

Preface; Introduction to marketing communications; Marketing communications mixes; The marketing communications industry; Relationships and marketing communications; Marketing channels; Communication strategies and planning; Media; Evaluating communications effectiveness; Appendices - Guidance on exam preparation; Undertaking CIM assignments and the integrative project; Activity debriefings; Curriculum information; Index.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Marketing / General