CIM Coursebook 05/06 Marketing Planning  book cover
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1st Edition

CIM Coursebook 05/06 Marketing Planning



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ISBN 9780080546568
Published July 11, 2007 by Routledge
411 Pages

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Book Description

Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

  • Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

  • Receive regular tutorials on key topics from Marketing Knowledge

  • Search the Coursebook online for easy access to definitions and key concepts

  • Access the glossary for a comprehensive list of marketing terms and their meanings