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Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
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Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
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Table of Contents
Unit 1 Introduction to marketing communications
Unit 2 Marketing communications mixes
Unit 3 The marketing communications industry
Unit 4 Relationships and marketing communications
Unit 5 Marketing channels
Unit 6 Communication strategies and the international context
Unit 7 Media, creativity and product support
Unit 8 Evaluating communications effectiveness
Appendix: Feedback and answers