CIM Coursebook Marketing Fundamentals 07/08  book cover
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1st Edition

CIM Coursebook Marketing Fundamentals 07/08





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ISBN 9780750685467
Published June 26, 2007 by Routledge
404 Pages

 
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Book Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Table of Contents

Preface; The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The marketing mix: service and customer care; Marketing in context; Appendices - Guidance on exam preparation; Assignment-based assessment; Answers and debriefings; Examination papers and examiners' reports: December 2005 and June 2006; Curriculum information and reading list; Index.

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