CIM Revision Cards: Marketing Research and Information 04/05  book cover
SAVE
$3.39
1st Edition

CIM Revision Cards: Marketing Research and Information 04/05



  • This version cannot be shipped to your selected country.
ISBN 9780080501413
Published July 11, 2007 by Routledge
136 Pages

What are VitalSource eBooks?




Prices & shipping based on shipping country


Preview

Book Description

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Table of Contents

Introduction; Information in the knowledge economy; The marketing database; The marketing research process; Using secondary research; Observation research; Qualitative research; Quantitative data; Questionnaire design; Sampling; Quantitative data analysis; Presenting marketing research.

...
View More