With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology
Table of Contents
Understanding the Dynamics and the Transformation of American Government -- Creating a Winning Campaign Strategy -- The Use of Survey Research in Campaigns -- Money, Politics, and Policy -- Fundraising Strategies in the 2012 Presidential Campaign -- Differences of Degree -- How the Media Covered the 2012 Election -- Dimensions of Campaigns in the Age of Digital Networks -- The Ground Game -- The Evolution of Microtargeting -- Voter Turnout in the 2012 Election -- Election Law Is the New Rock `n' Roll -- Republican Strategies and Tactics in the 2012 Primary and General Elections -- Campaigns Matter
James A. Thurber is a Distinguished University Professor of Government and the Founder and Director of the centre for Congressional and Presidential Studies at American University in Washington, DC. Dr. Thurber is the author, coauthor, and editor of Obama In Office, Rivals for Power: Presidential-Congressional Relations, Campaign Warriors: Political Consultants in Elections, Crowded Airways: Campaign Advertising in Elections, The Battle for Congress: Consultants, Candidates, and Voters, Congress and the Internet, as well as numerous articles on Congress, campaigns and elections, and interest groups and lobbying.Candice J. Nelson is Professor and Chair of the Department of Government, and academic director of the Campaign Management Institute at American University. She is the author of Grant Park: The Democratization of Presidential Elections: 1968-2008, coauthor of Vital Signs: Perspective on the Health of American Campaigning, The Money Chase: Congressional Campaign Finance Reform, and The Myth of the Independent Voter.