Campaigns and Elections American Style: 4th Edition (Paperback) book cover

Campaigns and Elections American Style

4th Edition

By James A Thurber, Candice J. Nelson

Routledge

354 pages

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Paperback: 9780813348353
pub: 2013-07-30
$48.95
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eBook (VitalSource) : 9780429495380
pub: 2018-04-19
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Description

With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections.

Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

Subject Categories

BISAC Subject Codes/Headings:
POL000000
POLITICAL SCIENCE / General