Dramatic changes in political institutions and behavior over the past three decades have underscored the dynamic nature of American politics, confronting political scientists with a new and pressing intellectual agenda. The pioneering work of early postwar scholars, while laying a firm empirical foundation for contemporary scholarship, failed to consider how American politics might change or recognize the forces that would make fundamental change inevitable. In reassessing the static interpretations fostered by these classic studies, political scientists are now examining the underlying dynamics that generate transformational change. Transforming American Politics is a series that brings together texts addressing four closely related aspects of change. A first concern is documenting and explaining recent changes in American politics—in institutions, processes, behavior, and policymaking. A second is reinterpreting classic studies and theories to provide a more accurate perspective on postwar politics. The series looks at historical change to identify recurring patterns of political transformation within and across the distinctive eras of American politics. Last and perhaps most important, the series presents new theories and interpretations that explain the dynamic processes at work and thus clarify the direction of contemporary politics. All of the books focus on the central theme of transformation—transformation in both the conduct of American politics and in the way we study and understand its many aspects.
Table of Contents
Understanding the Dynamics and the Transformation of American Government -- Creating a Winning Campaign Strategy -- The Use of Survey Research in Campaigns -- Money, Politics, and Policy -- Fundraising Strategies in the 2012 Presidential Campaign -- Differences of Degree -- How the Media Covered the 2012 Election -- Dimensions of Campaigns in the Age of Digital Networks -- The Ground Game -- The Evolution of Microtargeting -- Voter Turnout in the 2012 Election -- Election Law Is the New Rock ‘n’ Roll -- Republican Strategies and Tactics in the 2012 Primary and General Elections -- Campaigns Matter