184 pages | 7 B/W Illus.
Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation.
In the new integrated casino model, casinos play an important role not only in revenue generation but in supporting the other amenities in the resort including bars, restaurants, hotels and theme parks. This book brings readers up to speed with the challenges of managing a casino within this rapidly expanding gaming-leisure-tourism industry. It covers a range of essential topics such as the basic psychology of casino gaming, the role and history of casinos within an integrated resort, staffing, floor design, table and slot game management, control and security, marketing and social impact.
Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will be an essential introductory yet comprehensive resource for all those undertaking casino management courses.
The essence of Desmond Lam's gaming research and industry knowledge is ingeniously unfolded in this casino management book that offers multidisciplinary perspectives. The book helps to fill a gap in current literature. It contains all-rounded contents that are suitable to the needs of academics, industry and students.
Dr Lawrence Fong, University of Macau, China
This comprehensive, engaging and timely volume explains the relationship between gaming and integrated resorts. Professor Lam brings a welcome and well informed Asia-Pacific perspective to a globally significant phenomenon. Invaluable for practitioners, students and researchers.
Prof. Brian King, The Hong Kong Polytechnic University, Hong Kong
With legal gambling far larger in terms of revenue than all other forms of entertainment combined, this book fills a big gap in understanding how gaming fits into the new platforms of marketing leisure. It lays out in an entertaining manner the evolution of gambling and integrated resorts and how successful firms have adapted to the culture and demographic profile of the market they serve.
Prof. Dick Mizerski, University of Western Australia, Australia
2 History of Gambling, Casinos and Modern Integrated Resorts
3 The Role of Casino in an Integrated Resort
4 Psychology of Gambling and Casino Gaming
5 Casino Floor Design, Servicescape and Service Quality
6 Basic Casino Operation Concepts
7 Marketing Casino Gaming
8 Social Impact of Integrated Resorts
Additional Article I
Additional Article II