This book is a timely and significant examination of the role of the use of counter-messaging via social media as a potential means to prevent or counter radicalization to violent extremism.
In recent years, extremist groups have developed increasingly sophisticated online communication strategies to spread their propaganda and promote their cause, enabling messages to be spread more rapidly and effectively. Counter-messaging has been promoted as one of the most important measures to neutralise these online radicalizing influences online communication activities intended to undermine the appeal of messages disseminated by violent extremist groups. While many such initiatives have been launched by Western governments, civil society actors, and private companies, there are many questions regarding their efficacy. Focusing predominantly on efforts countering Salafi-Jihadi extremism, this book examines how feasible it is to prevent or counter radicalization and violent extremism with counter-messaging efforts and looks into important principles to consider when devising such a program. The authors provide both a comprehensive theoretical overview and a review of the available literature, as well as policy recommendations for governments and the role they can play in counter-narrative efforts.
The first book to critically examine the possibilities and pitfalls of using counter-messaging to prevent radicalization or stimulate de-radicalization, this is essential reading for policy makers and professionals dealing with this issue, as well as researchers in the field.
Chapter 1: Introduction
Chapter 2: Radicalization, narratives and social media
Chapter 3: Counter-narrative campaigns as a tool for radicalization prevention or de-radicalization?
Chapter 4: Developing a counter-narrative campaign
Chapter 5: Determining campaign effectiveness
Chapter 6: The role of the government
Chapter 7: Conclusion