2nd Edition

Children & Television

By Barrie Gunter, Jill McAleer Copyright 1997

    Does violence on TV lead to violent behaviour? How can parents influence children’s viewing?

    Fears over the effect of television on children have been around since it was invented. The recent explosion in the number of channels and new multimedia entertainment lends a new urgency to the discussion.

    This completely revised second edition of Children and Television brings the story of children and television right up to date. In addition to presenting the latest research on all of the themes covered in the first edition, it includes a discussion of the new entertainment media now available and a new chapter which examines the role of television in influencing children’s health related attitudes behaviour.

    Barrie Gunter and Jill McAleer examine the research evidence in to the effects of television on children and their responses to it. They conclude that children are sophisticated viewers and control television far more than it controls them.

    1 What is the nature of children's viewing? 2 Why do children watch TV? 3 How do children watch TV? 4 How well do children follow and understand TV? 5 Does TV improve children's knowledge? 6 Does TV teach children about social roles? 7 Does TV influence aggressive behaviour? 8 Does TV encourage good behaviour? 9 Does TV advertising affect children? 10 Does TV affect children's health orientation? 11 Does TV affect school performance? 12 How can parents influence children's viewing? 13 How can schools influence children's viewing? 14 Making the best of television

    Biography

    Barrie Gunter is a psychologist by training who worked in the broadcasting industry before moving to the academic world. He has specialised in the study of the psychological impacts of television and the Internet. He has produced 70 books and more than five hundred other publications on media, marketing and business topics. He is Emeritus Professor in Media at the University of Leicester. Jill Gunter (formerly McAleer) has degrees in education, statistics and film and television and has worked in market research, teaching and educational research and management. She has written/co-written a number of books and research papers about children and television.