This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, together with an assessment of the impact of these practices around the world. It explores the sources of China's evolving strategies, how the past influences the present, and the impact of domestic factors that shape China's communication strategies. Including a wide range of detailed examples, the book also discusses how far China is creating new models that will reshape the current landscape of public diplomacy.
Chapters 1 and 11 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
1. Communicating China to the World: Representations, Reception, and Effects Xiaoling ZHANG & Corey Kai Nelson SCHULTZ Part 1: China’s Global Communication Strategies: Past and Present 2. Unravelling the China Question for Global Communication: Historical Excavation, Theoretical Exploration, and Practical Experimentation SHI Anbin & SHENG Yang 3. China’s Emerging Digital Diplomacy Strategies Xiaoling ZHANG & Yiben MA 4. China’s Communication Strategy in Latin America: From External Actor to Close Partner Pablo Sebastian MORALES 5. The Two-Level Game of China’s Public Diplomacy Efforts Tracey FALLON & Nicholas Ross SMITH 6. China’s Public Diplomacy and Its Foreign Policy Towards Central and South Asia Oana BURCU & Filippo BONI Part 2: Narratives from China: Stories to the World 7. Changing Representations of Modernity and Mobility: Chinese External Communications in Song of the Fishermen and China’s Port City TV Documentaries Yat Ming LOO, Ming-yeh T. RAWNSLEY, & Wyatt MOSS-WELLINGTON 8. The Rhetoric of Nostalgia from Harmonious Society to Community of Shared Future GU Zhun 9. Ideological Clusters Pre and During COVID-19 in China Daily Cartoons Candace VEECOCK 10. Manufacturing and Commodifying "Chineseness": Micro-Celebrity Li Ziqi’s Construction of an Idyllic Rural China and Her Media Representation on YouTube Zhen Troy CHEN & Thomas William WHYKE 11. Museums, Affect, and Soft Power: The Harbin Jewish Museum Corey Kai Nelson SCHULTZ 12. Fighting Tigers or Flies? Towards Effective Counter-radicalization Narratives in China Chi ZHANG Part 3: China in the Eyes of the "Other": International Receptions of China’s Stories 13. Changing Narratives: China in Western Architecture Media Giaime BOTTI 14. Sino-African Sport Diplomacy? "New" Wave of Chinese Stadiums in African Cities Tokunbo OJO 15. Online Citizen Perception of China’s Engagement in Kenya: Media Reporting on Standard Gauge Railway (SGR) Daniel Oloo ONG’ONG’A 16. "China is…": China’s International Positioning and Self-Identity Definition in Xi Jinping’s Speeches Tanina ZAPPONE
As China's global influence increases, its communication strategies have become more diversified and sophisticated. This new volume of essays tackles the question of China's position in the world. The history of China's public diplomacy is expertly unpacked along with Chinese visions of the future. Sport, pop culture, documentary and architecture are combined with ideology to make this a must read for all researchers of China.
- Michael Keane, Adjunct Professor, Queensland University of Technology, Australia
Both informative and insightful, this volume provides a comprehensive analysis of the strategies and practices of China’s international communication as well as its impact on foreign relations between China and other parts of the world from macro and micro perspectives. A highly valuable reading for those interested in the topic.
- Li Zhang, Jean Monnet Chair in European Media, Culture and Society; Associate Professor, Director of the Institute of Public Relations and Strategic Communication, School of Journalism and Communication, Tsinghua University, China