Introduction 1. Framework of China’s Outbound Tourism 2. Economic and Social Development of the People’s Republic of China 3. Government Policies and Development of Demand in Chinese Tourism 4. Facts and Figures of China’s Outbound Tourism 5. Behaviour and Characteristics of Chinese Travellers 6. Destinations of China’s Outbound Tourism 7. Consequences for the Product Innovation and Marketing of Destinations for the Chinese Market 8. Consequences for Tourism Sciences 9. Outlook: The Future of China’s Outbound Tourism
Biography
Wolfgang Arlt
After having read the book one has to compliment Arlt on his pioneering work in bringing together information about Chinese outbound tourism,
Kees Van Galen China Information
Wolfgang Arlt's book is a "must read" for anyone with a serious interest in China's rapidly growing outbound tourism market. His detailed research and analysis provides a rich perspective on the historical context, the factors underlying tourism growth and the potential impact of Chinese outbound tourism.
International Journal of Contemporary Hospitality Management
China's Outbound Tourism is a must read for those who are interested in the topic. It is well written, research-rich, informative and insightful.
Journal of Travel and Tourism Marketing
It is rare to find a tourism book that you cannot put down. But even if you take a rest from this book it draw's you back quickly. It is full of detail linked to theory, based in practical reality and of course, highly relevant. It will surely become a market for future study.
Tourism Managment
