Apple Academic Press
428 pages | 38 B/W Illus.
Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry’s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial "west-meets-east" moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations.
For practitioners around the world (e.g., destination policymakers and marketers, travel and tourism service providers, owners, and managers), this book provides hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on the Chinese outbound travel market and tourist behavior and points out important future directions. Most tourism programs today have an international component in their curriculum, usually including a global tourism class. This book serves as an excellent supplemental reading for students in these classes.
"Offer[s] a panoramic view of the second wave of China’s outbound tourism. . . . An excellent selection of articles written by brilliant researchers and practitioners. The advent of ‘Chinese outbound tourism 2.0’ as the core argument is scrutinized on a global scale. Also, articles from both micro- and macro-levels offer various perspectives to view the changing patterns in tourism."
—Tourism Analysis, review by Jia Xie, University of Glasgow
SECTION I. OVERVIEW
China’s Outbound Tourism: History, Current Development and Outlook; Wolfgang Georg Arlt
Evolution of China’s Policy of Outbound Tourism; Guangrui Zhang
Review of Chinese Outbound Tourism Research: Status Quo and Future Directions; Ying Wang and Xin Jin
SECTION II. REGIONAL OBSERVATIONS
Mainland Chinese Outbound Tourism to Hong Kong: Recent Progress; Tony S. M. Tse
Mainland Chinese Outbound Tourism to Macao: Recent Progress; Xiangping Li
Mainland Chinese Outbound Tourism to Taiwan: Recent Progress; Li Shen, Chia-Kuen Cheng, Yann-Jou Lin, and Hsi-Lin Liu
Mainland Chinese Outbound Tourism to Asia: Recent Progress; Hanqin Qiu and Lei Fang
Mainland Chinese Outbound Tourism to Australia: Recent Progress; Iris Mao and Songshan (Sam) Huang
Mainland Chinese Outbound Tourism to Europe: Recent Progress; Berenice Pendzialek
Mainland Chinese Outbound Tourism to the United States: Recent Progress; Hongbo Liu, Xiang (Robert) Li, and Scott Johnson
SECTION III. CASES and PERSPECTIVES
Service Expectations of Chinese Outbound Tourists; Kevin Kam Fung So, Wei Liu, Ying Wang, and Beverley Sparks
Chinese Tourists’ On-Site Experience in Florence: Applying the Orchestrate Model; Philip L. Pearce and Mao-Ying Wu
Chinese Gambling Preferences and the Emergence of Casino Tourism; Ipkin Anthony Wong
Chinese Outbound Tourists’ Shopping Behavior; Fang Meng and Pei Zhang
Chinese Outbound Tourists’ Luxury Consumption; Wan Yang
Application of Social Media Among Chinese Outbound Tourists: Platforms and Behaviors; Han Shen and Xing Liu
Your Stories Online, the Heuristics of My Next Journey; Xin Yang, Dan Wang, and Brian King
The Road Less Travelled: Regional Dispersal of Chinese Tourists in Australia; Byron W. Keating and Marg Deery
An Empirical Study on Travel Intention to Japan: A Case Study of Mainland Chinese Citizens after the Diaoyu Island Political Crisis; Yingzhi Guo and Yun Chen
Chinese Outbound Student-Tourists: Developing a Taste for Independent Travel; Brian King and Sarah Gardiner
SECTION IV. REFLECTIONS and FORECASTING
New Perspective for Research Methodology in the Era of China Outbound Tourism 2.0: A Practitioner’s Observation; Stanley Chan
Chinese Outbound Tourism: A Critical Inquiry; Rich Harrill, Xiang (Robert) Li, and Honggen Xiao
Market Trends and Forecast of Chinese Outbound Tourism; Li Jason Chen, Gang Li, Lingyun Zhang, and Ruijuan Hu