Choice-Based Conjoint Analysis: Models and Designs, 1st Edition (e-Book) book cover

Choice-Based Conjoint Analysis

Models and Designs, 1st Edition

By Damaraju Raghavarao

Chapman and Hall/CRC

192 pages

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Hardback: 9781420099966
pub: 2010-08-03
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pub: 2010-08-03
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Description

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

Table of Contents

Introduction. Some Statistical Concepts. Generic Designs. Designs with Ordered Attributes. Reducing Choice Set Sizes. Availability (Cross-Effects) Designs. Sequential Methods. Mixture Designs. References. Index.

About the Author

Damaraju Raghavarao is the Laura H. Carnell professor of statistics and chair of the Department of Statistics at Temple University in Philadelphia, Pennsylvania. Dr. Raghavarao is a fellow of the Institute of Mathematical Statistics and the American Statistical Association as well as an elected member of the International Statistical Institute. He earned his Ph.D. from Bombay University.

James B. Wiley is a senior Cochran research fellow in the Department of Marketing and Supply Chain Management and the Department of Statistics at Temple University in Philadelphia, Pennsylvania. Dr. Wiley is also a visiting scholar at the University of Western Sydney. He earned his Ph.D. from the University of Washington.

Pallavi Chitturi is an associate professor of statistics at Temple University in Philadelphia, Pennsylvania. Dr. Chitturi's research encompasses the areas of design of experiments, quality control, and conjoint analysis. She earned her Ph.D. from the University of Texas at Austin.

Subject Categories

BISAC Subject Codes/Headings:
MAT029000
MATHEMATICS / Probability & Statistics / General