Chapman and Hall/CRC
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Introduction. Some Statistical Concepts. Generic Designs. Designs with Ordered Attributes. Reducing Choice Set Sizes. Availability (Cross-Effects) Designs. Sequential Methods. Mixture Designs. References. Index.