1st Edition
Classical Rhetoric and Modern Public Relations An Isocratean Model
By Charles Marsh
Copyright 2013
208 Pages
by
Routledge
208 Pages
by
Routledge
208 Pages
by
Routledge
Also available as eBook on:
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero... Read more
1. Isocrates and Modern Public Relations: An Overview 2. Sophrosyne and Dikaiosyne: Isocrates’ Concentric Ethics 3. Peitho: An Isocratean Model of Persuasion 4. Homonoia: Isocratean Rhetoric and Public Relations’ Social Harmony Frameworks 5. Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm 6. Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations 7. Syggrammata: Isocratean Planning and New Media 8. Paideia: Isocrates’ Rhetorical Education 9. Antilogia: Speaking Against Isocrates 10. Mimesis: Rediscovering Isocrates
Biography
Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, US.
