The Coach Fellas are known to almost all tourists who traverse the Irish countryside. Ostensibly bus drivers, they are also the tour guides who provide the crucial component in the branding of “people, place, and pace” upon which Irish heritage tourism depends. Kelli Costa’s ethnography of these highly trained and informed working class men highlights a previously ignored component of the tourism industry. She also demonstrates their importance in providing a visitor-specific vision of heritage that contrasts with the realities of contemporary economic development.
'Heritage, Tourism, and Community' is an innovative book series that seeks to address these three interconnected areas from multidisciplinary and interdisciplinary perspectives. Titles in the series examine heritage and tourism, and their relationships to local community, economic development, regional ecology, heritage conservation and preservation, and related indigenous, regional, and national political and cultural issues.