Revisiting the topic of ethics codes in the media, this special issue begins by tracing the first 50 years of code writing and code enforcement experiences of the Public Relations Society of America (PRSA). The second article shows how the 2000 Member Code of Ethics assumes professional standing for PRSA members, emphasizes public relations' advocacy role, and stresses education rather than enforcement as the key to improving industry standards. Next, this special issue traces the evolution of the Israel Broadcasting Authority's (IBA) code of ethics through five permutations between 1972 and 1998 and analyzes how journalistic codes of ethics in the United States wrestle with the matter of leaks. The Cases and Commentaries section explores the ethical ramifications of a public relations practitioner's decision about presenting a false front group of grassroots image as a part of a public relations campaign. Finally, two book reviews stimulate further thought about entertainment media ethics and ethics in cyberspace.
Volume 17, Number 2, 2002. Contents: Foreword. K.R. Fitzpatrick, Evolving Standards, in Public Relations: A Historical Examination of PRSA's Codes of Ethics. K.R. Fitzpatrick, From Enforcement to Education: The Development of PRSA's Member Code of Ethics 2000. Y. Limor, I. Gabel, Five Versions of One Code of Ethics: The Case Study of the Israel Broadcasting Authority. T. Son, Leaks: How Do Codes of Ethics Address Them? CASES AND COMMENTARIES:A Grassroots Initiative for the Airport. BOOK REVIEWS: L.A. Wenner, The Ethical Treatment of Entertainment Demands More Than Ethics for Dummies. J.P. Ferré, A Plea for Humane Cyberspace.