This book provides an end-to-end guide from the establishment of the communication function through to the evaluation of communication activity. It acts as a guide for project managers in terms of knowing what to expect from the communication work that they commission.
1. Setting Out 2. Developing the Strategy 3. Who Are Our Stakeholders? 4. Creating Great Content 5. Selecting the Right Channel and Tactic 6. Creating Plans 7. Research and Evaluation