© 2013 – Routledge
Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.
’The most important task we face as communicators is to engage people in projects that they would otherwise avoid or play lip service to. In this essential book Ann Pilkington demystifies the hardest campaigns to get right in internal communication. If you want to know the difference between your sponsors, your shapers and your schedulers and how to get them aligned; if you want to turn words into actions and values not behaviours - then this is the manual for you.’ Marc Wright, Chairman, simplygroup
’This is a well written, practical and easy to read book, whilst at the same time having a sound grounding in theory. Its coverage of all elements of communication in project management make it invaluable to those new to projects. However, I would also recommend it to the more seasoned project manager to improve on techniques already used. All in all a productive read.’ Robert Orton MCMI, Information and Content Developer, Chartered Management Institute
’For project communicators the journey can look like a real challenge. However, through Pilkington’s work communicating projects becomes an experiential journey in which communication finds its proper role within the overall context of the project. If you apply the theories described in the manual it will give you much practical knowledge and advice complemented by relevant studies to understand the basics of communicating a project effectively. … By investing in this guide you will in all likelihood feel more empowered and able to support your organisation along the entire project.’ Gloria Lombardi, simply-communicate.com
’…the advice given is useful to businesses of all shapes and sizes.’ Quality World, July 2014