Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.
1. Investigating Science-Related Online Video (Bienvenido León and Michael Bourk) 2. An Overview of Science Online Video: Designing a Classification of Formats (José Alberto García-Avilés and Alicia de Lara) 3. Producing Science Online Video (María Carmen Erviti) 4. When Science Becomes Controversial (María Carmen Erviti, José Azevedo and Mónica Codina) 5. New and Old Narratives: Changing Narratives of Science Documentary in the Digital Environment (Lloyd S. Davis and Bienvenido León) 6. Rigour in Online Science Videos: An Initial Approach (Miquel Francés and Àlvar Peris) 7. Audiovisual Formats and Content in University Corporate Communication: Lost Branding Opportunities? (Joan Enric Úbeda and Germán Llorca-Abad) 8. Entertainment in Science: Useful in Small Doses (Michael Bourk, Bienvenido León and Lloyd S. Davis) 9. Framing in Climate Change Videos (Bienvenido León, Maxwell Boykoff, Juhi Huda and Carmen Rodrigo) 10. Conclusion: Innovation and Future Challenges (Michael Bourk and Bienvenido León)
A timely arrival in the academic literature on science communication through online video, this book reports on the results of a major international project that has explored in depth this emerging field of research. The studies analyze different aspects and elements that are crucial to anyone intending to enter the world of online science video communication, and to understand the ways in which the viewers utilize the information. -- Erik Stengler and Hannah Sherman, Journal of Science Communication