Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor.
This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.
List of Figures. List of Tables. List of Scripts. List of Commentaries and Explanations. List of Case Studies and Caselets. Acknowledgements. 1. Prelude to Communication Strategies for Global Corporate Leaders 2. Walk the Talk: Application of Communication Strategy 3. Checkmate: Persuade to Win 4. You’ve Got Mail: Strategy in Style 5. Sherlock Holmes in Action: Managerial Investigations (Cases, Reports, Proposals, Plans). Appendix Case 1: Taking the Cake. Appendix Case 2: The CEO’s Private Investigation. Index
Business and management are shaped by both external and internal forces. The external forces are driven by the way society at large views the role of business and management in contributing to the social goals. The internal forces are driven by the changing nature of management thinking and research. These forces raise important recurring debates: should private corporates be left to their own devices or should there be monitoring and channelization of their activities? How intrusive should the state be in this respect? How to communicate more effectively within the organization and to the outside world? How to create new markets for basic survival as well as for completely new products?
This series will critically examine some of these themes and issues which have acquired urgency in the contemporary world. It will deal with currently relevant topics with the richness that they deserve and simultaneously eschew fashionable jargon to present lucid and rigorous studies with sound theoretical foundations. The individual volumes will be comprehensive and authoritative resources and will explore major debates from fresh perspectives on economics, management, international business, public policy, development studies and finance.