As we move into the 21st century, there is little or no evidence to suggest that any particular theory or perspective will dominate the social sciences in general or the field of communication in particular. In fact, as we progress, the number and variety of theories will continue to grow. The four articles in this special issue are a testament to the fact that pluralism is in. They present various perspectives including cognitive (the third-person effect), structural (ethnic media), cultural (rebellion and ritual in disciplinary histories), and social psychological (uses and gratifications).
Volume 3, Number 1, 2000 Contents: EDITOR'S NOTE: D. Demers, Communication Theory in the 21st Century: Differentiation and Convergence. ARTICLES: T.E. Ruggiero, Uses and Gratifications Theory in the 21st Century. K. Viswanath, P. Arora, Ethnic Media in the United States: An Essay on Their Role in Integration, Assimilation, and Social Control. B. Paul, M.B. Salwen, M. Dupagne, The Third-Person Effect: A Meta-Analysis of the Perceptual Hypothesis. K. Wahl-Jorgensen, Rebellion and Ritual in Disciplinary Histories of U.S. Mass Communication Study: Looking for "The Reflexive Turn." SCHOLARLY MILESTONES ESSAY: E.M. Rogers, The Extensions of Men: The Correspondence of Marshall McLuhan and Edward T. Hall. BOOK REVIEWS: M.C. Ehrlich, Critical Ideas in Television Studies by John Corner. S.R. Mazzarella, The Business of Children's Entertainment by Norma Odom Pecora. K.M. Carragee, Producing Public Television, Producing Public Culture by Barry Dornfeld. M. Loop, Taking Journalism Seriously: Objectivity As a Partisan Cause by Richard H. Reeb, Jr.