1st Edition

Communication Yearbook 11




ISBN 9780415876926
Published October 25, 2011 by Routledge
652 Pages

USD $345.00

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Book Description

First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Table of Contents

Section 1: The Mass Media Audience: Perceptive, Interpretive, or Not  1. The Perceptive Audience Barrie Gunter  2. Opposing Conceptions of the Audience: The Active and Passive Hemispheres of Mass Communication Theory Frank A. Biocca  3. Media Audiences as Interpretive Communities Thomas R. Lindlof  Commentaries: Finding the Limits of Audience Activity Barrie Gunter  The Breakdown of the "Canonical Audience" Frank A. Bioccaq  The Practice of Attendance and the Forms of the Audience Thomas R. Lindlof  Section 2: Television Criticism: Formats and Feminism  4. For Televisions-Centered Television Criticism: Lessons from Feminism Caren J. Deming  Commentaries: Frames and Centers: The "Problem" of Television Criticism Robert C. Allen  Recentering a Television-Centered Television Criticism: A Political-Economic Response Eileen R. Meehan  5. Toward A Theory of Mediation David L. Altheide and Robert P. Snow  Commentaries: On Mediated Communication Theory: The Rise of Format Timothy P. Meyer  Linguistic Character and A Theory of Mediation Gary Gumpert  Section 3: Health Care: Communication Policies and Practices  6. The Pervasive Role of Information in Health and Health Care: Implications for Health Communication Policy Gary L. Kreps  7. The Role of Persuasion in Health Promotion and Disease Prevention: Review and Commentary Kathleen Kelley Reardon  Commentary: Theoretical Plurality in Health Communication Loyd S. Pettegrew  Section 4: Organizations: Media and Empowerment  8. Meaning and Action in the Organizational Setting: An Interpretive Approach Joseph J. Pilotta, Timothy Widman and Susan A. Jasko  Commentaries: Cultural Studies: Studying Meaning and Action in Organizations Stanley Deetz The Cultural Perspective: New Wave, Old Problems Sue DeWine  9. Communication in the Empowering Organization Michael Pacanowsky Commentaries: Communication and Personal Control in Empowering Organizations Terrance L. Albrechet  "Empowering" as a Heuristic Concept in Organizational Communication Ernest G. Bormann  Section 5: Conversations and Texts  10. On Conversation: The Conversation Analytic Perspective Don H. Zimmerman  Commentaries: Evidence and Inference in Conversation Analysis Scott Jacobs  From Resource to Topic: Some Aims of Conversation Analysis D. Lawrence Wieder  11. On the Facts of the Text as the Basis of Human Communication Research George Cheney and Philip K. Tompkins  Commentaries: On the Facts of the "Facts of the ‘Text’" Robert D. McPhee  Constructing "Texts" and Making Inferences: Some Reflections on Textual Reality in Human Communication Research Mary S. Strine  Section 6: Public Opinion and Agenda-Setting  12. Communication Perspectives in Public Opinion: Traditions and Innovations Alex S. Edelstein  Commentaries: Interest Groups and Public Opinion David L. Paletz and John Boiney  Public Opinion and the Construction of Social Reality Phillip J. Tichenor  13. Agenda-Setting Research: Where Has it Been, Where is it Going? Everett M. Rogers and James W. Dearing  Commentaries: New Directions of Agenda-Setting Research Shanto Iyengar  Felling the Elephant: Some Observations on Agenda-Setting Research David L. Swanson

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