Communication Yearbook 15: 1st Edition (Hardback) book cover

Communication Yearbook 15

1st Edition

Edited by Stanley A. Deetz


700 pages

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Hardback: 9780415876940
pub: 2011-10-25
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First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Table of Contents

Section 1: Mass Entertainment, Audience Mediation, and Politics 1. Mass Entertainment and Community: Toward a Culture-Centered Paradigm for Mass Communication Research Dennis K. Davies and Thomas F. N. Puckett Commentaries: The Challenge of a Culture-Centered Paradigm: Metatheory and Reconciliation in Media Research Michael Real Some Good News-Bad News About a Culture-Centered Paradigm Lana F. Rakow 2. The Resourceful Reader: Interpreting Television Characters and Narratives Sonia M. Livingstone Commentaries: The Active Viewer and the Problem of Interpretation: Reconciling Traditional and Critical Research Andrea L. Press At the Intersection of Messages and Receivers Enriching Communication Theory Suzanne Pingree 3. Schema Theory and Measurement in Mass Communication Research: Theoretical and Methodological Issues in News Information Processing Robert H. Wicks Commentary: A Broader and "Warmer" Approach to Schema Theory Gina M. Garramone 4. Insights into Soviet Life Provided by Soviet Movies: Political Actors and Their Ideologies in the 1970s and 1980s Vlaimir Shlapentokh and Dmitry Shlapentokh Commentary: Politics and Aesthetics in the Cinema of Postrevolutionary Societies Anna Banks Section 2: Mass Media Messages and Influence 5. Encounters with the Television Image: Thirty Years of Encoding Research David Barker and Bernard M. Timberg Commentaries: Closer Encounters with Television: Incorporating the Medium Caren J. Deming Cultural Studies and the Politics of Encoding Research Mike Budd and Clay Steinman 6. A Theory of Belief, Attitude, Intention, and Behaviour Extended to the Domain of Corrective Advertising Michael Burgoon, Deborah A. Newton and Thomas S. Birk Commentaries: Deception, Accountability, and Theoretical Refinement Richard E. Crable Effects and Effectiveness of Corrective Advertising: Assumptions and Errors in Regulation Research Herbert J. Rotfield 7. Bridging Theory and Praxis: Reexamining Public Health Communication Clifford W. Scherer and Napoleon K. Juanillo, Jr. Commentaries: Bridging Theory "of" and Theory "for" Communication Campaigns: An Essay on Ideology and Public Policy Charles T. Salmon Risk Communication: An Emerging Area of Helath Communication Research Vincent T. Covello 8. Public Issues and Argumentation Structures: An Approach to the Study of the Contents of Media Agenda-Setting Hans-Jűrgen Weiss Commentaries: Public Issues, Agenda-Setting, and Argument: A Theoretical Perspective Renée A. Meyers The Mediacentric Agenda of Agenda-Setting Research: Eclipse of the Public Sphere Ed McLuskie Section 3: Interaction in the Social Context 9. Dominance-Seeking Language Strategies: Please Eat the Floor, Dogbreath, or I’ll Rip Your Lungs Out, Okay? Jo Liska Commentaries: Thoughts About Floors Not Eaten, Lungs Ripped, and Breathless Dogs: Issues in Language and Dominance James J. Bradoc Gender and Dominance Cheris Kramarae 10. Communication as the Interface Between Couples and Culture Barbara M. Montgomery Commentaries: Close Relationships in the Physical and Social World: Dialectical and Transactional Analyses Barbara B. Brown, Irwin Altman and Carol M. Werner Communication, Intimacy, and the Course of Time Timothy Stephen 11. The Politics of Common Sense: Articulation Theory and Critical Communication Studies Ian Angus Commentaries: Communication, Postmodernism, and the Politics of Common Sense Dennis K. Munby The Politics of Articulation and Critical Communication Theory Leonard C. Hawes Section 4: The Person in Interaction 12. Interpersonal Communication: A Review and Critique Stanley B. Cunningham Commentaries: Theoretical Choices That Clarify the Present and Define the Future James L. Applegate Critieria for Evaluating Models of Intrapersonal Communication Processes Deborah R. Barker and Larry L. Barker

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies