1st Edition

Competition, Strategy, and Innovation
The Impact of Trends in Business and the Consumer World

  • Available for pre-order. Item will ship after November 19, 2021
ISBN 9781032068909
November 19, 2021 Forthcoming by Routledge
248 Pages 16 B/W Illustrations

USD $160.00

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Book Description

Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0.

This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry.

It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.

Table of Contents

Introduction - Strategy, innovations and consumer under the influence of megatrends

Rafał Śliwiński and Łukasz Puślecki 

Part I. Strategy and competitiveness

1. Artificial intelligence: a prerequisite for competitive advantage in e-commerce

Rafał Śliwiński

2. Towards sustainable markets and business models – new trends in building competitive position

Magdalena Śliwińska

3. Digital Megatrends and the Management Barriers They Form

Grzegorz Sobiecki

Part II. Consumer world

4. Understanding consumer perceived value in augmented reality - implications for marketing activities

Małgorzata Bartosik-Purgat and Milena Ratajczak-Mrozek

5. Consumer resistance to Internet of Things: a privacy perspective

Tomasz Grzegorczyk

6. The effects of social media tools` usage in international marketing communication – corporation perspective

Małgorzata Bartosik-Purgat, Michał Staszków and Michał Lemański

Part III. Innovation

7. Accelerating R&D with Knowledge and New Technological Solutions – from Innovation Cooperation to Translational Innovation

Łukasz Puślecki, Marek Dąbrowski, Michael Czekajlo and Mateusz Puślecki

8. Family business responsibility - allocation of profit and innovation planning

Ewa Więcek-Janka and Alicja Hadryś-Nowak

Conclusion - Looking Ahead 2030

Rafał Śliwiński and Łukasz Puślecki

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Rafał Śliwiński is Associate Professor at the Department of International Management, Poznan University of Economics and Business, Poland.

Łukasz Puślecki is Assistant Professor at the Department of International Management, Poznan University of Economics and Business, Poland.