Consumerism and the Movement of Housewives into Wage Work: The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America, 1st Edition (Paperback) book cover

Consumerism and the Movement of Housewives into Wage Work

The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America, 1st Edition

By David R. Wells


188 pages

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Paperback: 9781138611597
pub: 2020-01-01
Available for pre-order. Item will ship after 1st January 2020
Hardback: 9781138611542
pub: 2018-08-06
eBook (VitalSource) : 9780429460821
pub: 2018-12-17
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First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work in light of the centrality of shopping and consumerism to the modern world. David R. Wells argues for women’s incomplete gains from consumerism through an analysis of married women’s employment, the structure of capitalism and the contradictory requirements of consumerism, the homemaker ideal and gender identity. Through this, Wells demonstrates how the gendered expectations of consumerism became motivating factors for women to join the workforce, resulting in higher standards of living and greater marital power.

Table of Contents

1. Empirical Research on Married Women’s Employment. 2. Structural Theories for Married Women’s Employment. 3. Consumerism and the Structure of Capitalism. 4. The Contradictory Marriage of Consumerism and the Homemaker Ideal. 5. Gender-identity versus Consumption-identity: the Battle at Home. 6. Conclusion: Women’s Incomplete Gains from Consumerism.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General