Consumerism in World History: The Global Transformation of Desire, 2nd Edition (Paperback) book cover

Consumerism in World History

The Global Transformation of Desire, 2nd Edition

By Peter N. Stearns

© 2006 – Routledge

180 pages

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Paperback: 9780415395878
pub: 2006-02-08
Hardback: 9780415395861
pub: 2006-02-10
eBook (VitalSource) : 9780203969885
pub: 2006-04-18
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This second edition of Consumerism in World History draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as those in Africa.

By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. Each chapter has been updated and new features now include:

  • a chapter on Latin America
  • Russian and Chinese developments since the 1990s
  • the changes involved in trying to bolster consumerism as a response to recent international threats
  • examples of consumerist syncretism, as in efforts to blend beauty contests with traditional culture in Kerala.

With updated suggested reading, the second edition of Consumerism in World History is essential reading for all students of world history.


'This is a clever book.' - Business History

Table of Contents

1. Before Consumerism Part 1: The Emergence of Consumerism in the West 2. The Emergence of Consumerism 3. The First Causes of Consumerism 4. Consumerism Across the Atlantic: An Early Imitation 5. The Explosion of Consumerism in Western Europe and the United States 6. The Dark Side of Western Consumerism Part 2: Consumerism Goes Global 7. Consumerism in Russia 8. Consumerism in East Asia 9. Consumerism in Africa 10. Consumerism in the Islamic Middle East Part 3: Consumerism Toward the New Century 11. Consumerism in the Contemporary World 12. Conclusion: Who Wins – Consumerism or Consumers?

About the Author

Peter N. Stearns is Provost and Professor of History at George Mason University. His books include The Other Side of Western Civilization (5th edition, 1999), Childhood in World History (Routledge, 2005) and Gender in World History (2nd edition, Routledge, 2006).

About the Series

Themes in World History

The Themes in World History series provides exciting, new and wide-ranging surveys of the important themes of world history. Each theme is examined over a broad period of time allowing analysis of continuities and change, and introduces students to historians' methods and debates in their context.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
HISTORY / General