This special issue is on the timely topic of "Consumers in Cyberspace." Due to its concentration in focus, it is intended to contribute in a highly visible manner to the need for using thoughtful conceptual structures as frameworks and theories to make progress in research and teaching. The articles in this special issue fall into five main themes:
*e-commerce and Internet consumer behavior and marketing research;
*anthropomorphism of the computer;
*how consumers process price, value, and price-related information via the Internet; and
*examination of classical information processing in the new light of e-commerce.
Volume 13, Numbers 1 & 2, 2003Contents: T.P. Novak, D.L. Hoffman, A. Duhachek, The Influence of Goal-Directed and Experiential Activities on Online Flow Activities. G.M. Zinkhan, H. Kwak, M. Morrison, C.O. Peters, Web-Based Chatting: Consumer Communication in Cyberspace. W.W. Moe, Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream. D. Luna, LA. Peracchio, M.D. deJuan Vigaray, The Impact of Language and Congruity on Persuasion in Multicultural E-Marketing. A. Chervev, Reverse Pricing and Online Price Elicitation Strategies in Consumer Choice. G. Haubl, K.B. Murray, Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents. V. Swaminathan, The Impact of Recommendation Agests on Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity and Consumer Knowledge. A.E. Schlosser, Computers as Situational Cues: Implications for Consumers' Product Cognitions and Attitudes. D. Ariely, I. Simonson, Buying, Bidding, Playing or Competing? Value Assessment and Decision Dynamics in Online Auctions. Y. Moon, Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias. N.N. Bechwati, L. Xia, Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction with the Decision Process. V. Trifts, G. Haubl, Information Availability and Consumer Preference: Can Online Retailers Benefit from Providing Access to Competitor Price Information? A.D. Gershoff, A. Mukherjee, A. Mukhopadhyay, Consumer Acceptance of On-Line Agent Advice: Extremity and Positivity Effects. R.R. Dholakia, K-P. Chiang, Shoppers in Cyberspace: Are They From Venus or Mars and Does it Matter?