With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. Engaging case studies describe forms of consumption familiar to the student, provide some historical context, and illustrate how a range of theoretical perspectives – from theories of practice, to semiotics, to psychoanalysis – apply. Written by an experienced teacher, the book offers a comprehensive grounding drawing on the literature in sociology, geography, cultural studies, and anthropology. This new revised and expanded edition includes more extended discussion of gender, the senses, sustainability, globalization, and the environment, as well as a brand new chapter on the ethics of consumption.
Table of Contents
List of Tables and Figures
Introduction: We are all consumers
1. How We Became Consumers: Theories of Consumption
2. You Are What You Buy? Consumption and Identity
3. Globalization and McDisneyfication: Producing the Global Consumer
4. Bodyshopping: The Commodification of Experience and Sensation
5. Nature, Inc.
6. The ‘Knowing’ Consumer: The Science of Shopping and the Arts of Appropriation
7. Cathedrals, Palaces, and Paradises: Modernity and the Spaces of Consumption
8. Malls as Everyday Sites of Spectacle and Enchantment
9. ‘Just Do It’: The Poetics and Politics of Brands and Logos
10. The Ethics of Consumption
Questions for Discussion
Dr Mark Paterson is Associate Professor in the Department of Sociology at the University of Pittsburgh. His research blog is at http://sensory-motor.com/.