1st Edition
Contemporary Advances in Food Tourism Management and Marketing
This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.
The relationships between food and tourism have not only been at the core of recent tourism experiences, but they are expected to be crucial in the transformation of tourism futures. International in approach, this book analyzes the food tourism phenomenon from supply and demand perspectives, from health and politics to high-touch and high-tech, and brings together the relevant issues that inform these contemporary advances in food tourism research and practice. Providing a holistic approach to recent and future trends, the book is divided into 16 carefully selected and specially commissioned chapters that discuss the significance of food tourism research, the management and marketing of contemporary food and beverage experiences, the role of responsibility in the production and consumption of food tourism, and the anticipation of future trends in food and beverage tourism. This volume combines academic research with practitioner experience, allowing the authors to explore, debate and analyze our industry’s future challenges and solutions.
This book is essential reading for students and researchers with an interest in food tourism, as well as practitioners.
Introduction
Francesc Fusté-Forné and Erik Wolf
Part 1: Setting the Stage
1. Cuisine
Tracy Berno
2. The Role of Creators, Makers and Other Entrepreneurs
Steven Shomler
3. Changing Consumer Culinary Expectations
Susana Rachão, Carlos Fernandes and Veronika Joukes
4. Challenging Consumer Culinary Expectations
Amanda Katili Niode
Part 2: From Home to Media
5. Food as High Touch
F. Xavier Medina
6. Food as High Tech
Roberta Garibaldi and Andrea Pozzi
7. The Influence of Media on Food Travel
Jonatan Leer
8. The Role of Digital Marketing in the Future of Food Tourism
Andrea Wintergerst
Part 3: Important Old and New Influences
9. Sustainability Issues at the Local Level
Isabel Coll-Barneto and Francesc Fusté-Forné
10. Responsibility and Sustainability: Everything Has Changed
Divya Vaghela and Ulpa Chauhan
11. Culinary Culture, Co-creation & the Sharing Economy
Elisabeth Kastenholz, Mariana Carvalho and Luís Souza
12. Health and Safety Issues in Food and Beverage Tourism
Alicia Orea-Giner
Part 4: Looking Towards the Future
13. The Changing Face of Gourmet Tourism
Matthew J. Stone
14. Elevating Gastrodiplomacy’s Role in Marketing Identity
Johanna Mendelson Forman and Kathiana LeJeune
15. The Double-Edged Role of Cuisine in Both Research and Practice
Hennie Fisher and Gerrie du Rand
16. What’s in Store for Food Tourism in the Coming 10 Years?
Bendegul Okumus
Conclusion
Francesc Fusté-Forné and Erik Wolf
Biography
Francesc Fusté-Forné is a Professor and Researcher at the Department of Business, University of Girona. He holds a PhD in Tourism (University of Girona) and a PhD in Communication (Ramon Llull University). His research is focused on food and rural marketing and tourism. Particularly, he has studied the connections between authenticity, food heritages and identities, landscapes and landscapers, regional development, rural activities, street food and tourist experiences. He also conducts applied research on the role of gastronomy in relation to mass media and as a driver of social changes. He has extensively published about these topics.
Erik Wolf is the founder of the culinary travel trade industry, and Executive Director of the World Food Travel Association, the world's leading authority on food and beverage tourism. He is the publisher of Have Fork Will Travel (a practical handbook for our industry), author of Culinary Tourism: The Hidden Harvest, and is also a highly sought strategist and speaker around the world on gastronomy tourism. He has been featured in The New York Times, Newsweek, Forbes, and on CNN, Sky TV, the BBC, the Australian Broadcasting Corporation, PeterGreenberg.com and other leading media outlets.
"Contemporary Advances in Food Tourism Management and Marketing provides an excellent overview of challenging issues in the field of food tourism. Gastronomy is such an intriguing ingredient in tourism, and the contributions in this book convincingly demonstrate this. It also points to areas to be studied in greater detail in the future, by scholars and by perceptive students and innovative practitioners."
-Anne-Mette Hjalager, Editor-in-Chief of Journal of Gastronomy and Tourism.
"Food tourism is an emerging arena of experiential consumption and co-creation for modern prosumers. The present volume is a welcome addition to enrich the contemporary and future trends of the global food tourism industry. The authors have curated sixteen conceptual and empirical chapters from globally acknowledged experts, making the title increasingly relevant for both food connoisseurs and tourists."
-Prof. Saurabh Kumar Dixit, PhD, North-Eastern Hill University, Shillong (India).
"This book is an invaluable road map to understand and navigate this fast growing, complex, and exhilarating field of travel. It’s the first volume to address such a wide scope of the Food Tourism industry’s major components. This book is one of the industry’s seminal texts because as it weaves empirical research and case studies into a holistic view that inspires thoughtful discussion, fosters greater understanding and nurtures impactful action, for researchers and practitioners alike."
-Philip Ruskin, Owner, Ruskin Consulting, and External Lecturer, ESSEC Business School (Paris, France).
