The perceived quality of a destination’s cultural offering has long been a significant factor in determining tourist choices of destination. More recently, the need to present touristic offerings that include cultural experiences and heritage has become widely recognised, that this aspect of the tourism experience is an important differentiator of destinations, as well as being amongst the most manageable. This has also led to an increase in the management of such experiences through special exhibitions, events and festivals, as well as through ensuring more routine and controlled access to heritage sites.
Reflecting the increasing application of cultural heritage as a driver for tourism and development, this book provides for the first time a cohesive volume on the subject that is theoretically rich, practically applied and empirically grounded. Written by expert scholars and practitioners in the field, the book covers a broad range of theoretical perspectives of cultural heritage tourism; regeneration, policy, stakeholders, marketing, socio-economic development, impacts, sustainability, volunteering and ICT. It takes a broad view, integrating international examples of sites, monuments as well as intangible cultural heritage, motor vehicle heritage events and modern art museums.
This significant book furthers knowledge of the theory and application of tourism within the context of cultural heritage and will be of interest to students, researchers and practitioners in a range of disciplines.
Part 1: Theoretical issues 1. Contemporary issues in cultural heritage tourism Jaime Kaminski, Angela M Benson and David Arnold 2. Heritage and tourism: Between practice and theory? Gregory Ashworth and John E. Tunbridge 3. Views of the vernacular: Tourism and heritage of the ordinary Dallen J. Timothy 4. Telling the truth or selling an image? Communicating heritage as an instrument in place marketing Elke Ennen and Eugenio van Maanen Part 2: Tensions and dissonance 5. Problems in selling heritage for tourism: A cautionary tale, with insights from Europe’s (pen)insular margins John E. Tunbridge 6. Jasmines for tourists: Heritage policies in Tunisia Carlo Perelli and Giovanni Sistu 7. Heritage regeneration and development in Okinawa, Japan: Taketomi Village and Shuri Castle Duangjai Lortanavanit 8. Heritage as urban regeneration in Post-Apartheid Johannesburg: The case of Constitution Hill Tony King and Kate Flynn 9. Contesting Cairo’s European Quarter: Heritage tourism and pedestrianization of the Stock Exchange Sector Wael Salah Fahmi 10. Volunteering around the block: Revisiting Block Island’s Manissean heritage Benjamin Hruska 11.Atrocity Heritage Tourism at Thailand’s ‘Death Railway’ Apinya Baggelaar Arrunnapaporn 12. Decorated Palaeolithic cave sites as a tourism resource: The Franco-Cantabrian perspective Jaime Kaminski Part 3: Economics and impact 13. Seasonal tourism flows in UNESCO sites: The case of Sicily Tiziana Cuccia and Ilde Rizzo 14. Tracing the relevance of Borobudur for socio-economic development through tourism Devi Roza Kausar 15.‘Mobile heritage’: Motor vehicle heritage vehicle tourism in the United Kingdom Jaime Kaminski and Geoffrey Smith 16. The value of intangible cultural heritage: The case of the Fallas Festival in Valencia, Spain Begoña Sanchez Royo Part 4: Future directions 17. Cultural heritage tourism and the digital future David Arnold and Jaime Kaminski 18. Strategic planning for sustainability and the effect of the recession at the Roman Baths, Bath, UK Stephen Bird 19. Volunteering in cultural heritage tourism: Home and away Angela M Benson and Jaime Kaminski 20. Cultural heritage tourism: Future drivers and their influence Jaime Kaminski, David Arnold and Angela M Benson