Convergent journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Internet, this form of news has been flourishing globally and has become the mainstream in China. In 2014, the Chinese government established media convergence as a national strategy. This book offers a panoramic view of the theories and practice of convergent journalism in the Chinese media landscape. Drawing from a plethora of cases, the author introduces concepts, subjects and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners. Students, scholars and professionals of communication studies, journalism, and media studies will benefit from this book.
Table of Contents
Preface. 1. Studies on Convergence. 2. Understanding Convergent Journalism. 3. News Value and the Principles of Convergent Reporting. 4. Text, Pictures, Audio and Video. 5 SEO and Hyperlinks. 6. Interaction, Sharing and Social media. 7. Convergent News Presentation. 8. Convergent Journalism Education.
Woody Bing Liu is dean of Department of Journalism, director of Institute of Journalism and communication of Shandong University.