There has been tremendous growth in Corporate Community Involvement (CCI) projects of all sizes in recent years. This has been encouraged by organisations such as Business in the Community in the UK, which provides information designed to motivate businesses and government to engage in CCI. In fact, the projects incorporated into some companies’ strategy implementation are now so extensive that they are having a profound impact on community development. Corporate Community Involvement examines CCI as a distinct type of corporate social responsibility and the nature of the relationship between business and society. Bilge Uyan-Atay considers that CCI has been poorly described and researched, concentrating mainly on Western Europe and the USA, failing to consider different institutional contexts and to make the best use of available theory to uncover a more holistic perspective. The author’s native Turkey is a secular, developing country with a growing economy. This provides a distinctive environment in which to study CCI. The author explores and analyses economic, strategic, cultural and institutional influences on CCI and its relationships to and differences from corporate social responsibility.
Bilge Uyan-Atay completed her PhD at the University of Bath, School of Management. She is now a researcher, lecturer and consultant. Dr Uyan-Atay’s research focuses on the overall relationship between business and society. Stakeholder management, corporate social responsibility, corporate philanthropy, corporate community involvement, and behavioural theory of the firm all fall within her research interest. In order to share the findings of her PhD research with the private sector, Dr Uyan-Atay published a report that presents an analysis of how firms are engaged in corporate community involvement and how these activities are related to a variety of corporate characteristics. Since 2005, Uyan-Atay has participated in conferences on business and society and published on corporate social responsibility and stakeholder management.
’The premise of this book is to explain corporate community involvement other than corporate social responsibility. Dr Bilge Uyan-Atay shows how a business entity separates its community outreach initiatives and identifies the patterns according to the characteristics of different industries and companies. The extent of community involvement trends in Turkey is outlined for the first time in this book and compared against those from other countries. Dr Uyan-Atay provides detailed analyses of companies based on why and how they want to make donations, choose to become sponsors, or engage in other types of community involvement. This book is a great source for professionals and researchers who want to learn every aspect of the community involvement of private companies.’ Guler Aras, Yildiz Technical University, Turkey 'We know little about corporate community involvement in developing and advanced developing economies and this interesting study starts to fill this gap by providing an insightful analysis of corporate community involvement in Turkey. The analysis draws on a fascinating primary data set which is strengthened by extensive interviewing in indigenous Turkish companies.' Andrew Millington, University of Bath School of Management, UK