Corporate Responsibility for Cultural Heritage
Conservation, Sustainable Development, and Corporate Reputation
This book examines the relationship between two divergent fields – corporate activity and heritage conservation – linking the financing of conservation and its benefits with the corporate social responsibility (CSR) goals of the private sector. Through discussion of physical conservation, benefits to heritage site visitors, sustainable development impacts, and corporate benefits such as improved reputation, this book outlines the shared value of corporate support for cultural heritage sites, and encourages financial and in-kind support for conservation and responsible activity by the private sector.
Providing a convincing commercial rationale for CSR managers to engage with cultural heritage sites, this book suggests how companies may reap the benefits of CSR for heritage. Author Fiona Starr offers advice for companies looking to specialize in a unique CSR endeavor, especially those looking to engage with emerging markets. The book also provides useful strategies for heritage managers to attract CSR and financial support, offering new look at the financing of heritage conservation at both international and local levels and providing a new approach to the future of financing of cultural heritage conservation
Table of Contents
PART 1 1. Cultural Heritage Under Threat and Limited Conservation Resources 2. At the Intersection of Heritage and the Private Sector: The Good, the Bad, and the Ugly 3. CSR and Conservation Goals: Where do They Intersect? Part 2 4. Shared Value of CSR for Heritage Conservation: American Express and the Case of Preah Khan, Angkor 5. The Shared Value Business Case for CSR Support for Cultural Heritage Conservation 6. Private Sector Heritage Partnerships: How to Engage and Create Shared Value 7. CSR and the Future of Conserving the Past
Fiona Starr holds a PhD from the Cultural Heritage Centre for Asia and the Pacific, Deakin University, Australia. She has been Curator of Social History at Fairfield City Museum and Gallery in Sydney, and consultant to numerous heritage and museum exhibition and conservation projects, including the Qantas Founders Outback Museum, the Sydney Jewish Museum, the National Parks and Wildlife Service (NSW), the Melbourne Museum and the Historic Houses Trust of NSW.
This work breaks new ground by exploring possible links between heritage and the corporate world, advocating that closer collaboration is in the interests of both. – Geoffrey Wall, University of Waterloo