When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history. Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic, Slovakia, Croatia and Slovenia. It does this by enabling them to focus on the difference of stakeholders and their attitudes to those of Western Europe. The author, ZsÃ³fia Lakatos, provides a review of the major differences between the various CEE countries, supported by interview research from leading executives in some of the blue-chip companies already operating in the region.
Table of Contents
Contents: Preface; Part I Corporate Social Responsibility: What CSR means, and why should we bother with it?. Part II Central Eastern Europe: Its History and Its People; Hungary; Poland; The Czech Republic; Slovakia; Slovenia; Croatia. Part III Summary of Book; References; Index.
ZsÃ³fia Lakatos is Managing Director of Hill + Knowlton, Hungary and Vice-President of the Hungarian PR Association.