Corporate Social Responsibility, Public Relations and Community Engagement Emerging Perspectives from South East Asia
Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.
In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.
This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
1. Introduction: Exploring the Connections. 2. Beyond Nation Building: CSR and Sustainability in Indonesia. 3. CSR/PR Discourse as Advocacy and Aspirational Talk in Malaysia. 4. CSR as Social Development in Postcolonial Philippines. 5. Singapore’s Strategic Social Enterprise and Inclusive CSR. 6. Sustainable Community Development and Risk Mitigation in Thailand. 7. Blurring CSR/PR Boundaries: Transactional Approaches in Vietnam. 8. Conclusion: Connecting the Narratives