Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia, 1st Edition (Hardback) book cover

Corporate Social Responsibility, Public Relations and Community Engagement

Emerging Perspectives from South East Asia, 1st Edition

By Marianne D. Sison, Zeny Sarabia-Panol


188 pages | 1 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781138838123
pub: 2018-09-06
eBook (VitalSource) : 9781315734668
pub: 2018-09-03
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Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.

In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.

This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Table of Contents

1. Introduction: Exploring the Connections. 2. Beyond Nation Building: CSR and Sustainability in Indonesia. 3. CSR/PR Discourse as Advocacy and Aspirational Talk in Malaysia. 4. CSR as Social Development in Postcolonial Philippines. 5. Singapore’s Strategic Social Enterprise and Inclusive CSR. 6. Sustainable Community Development and Risk Mitigation in Thailand. 7. Blurring CSR/PR Boundaries: Transactional Approaches in Vietnam. 8. Conclusion: Connecting the Narratives

About the Authors

Marianne D. Sison is senior lecturer and program manager at RMIT University’s School of Media and Communication, Melbourne, Australia. She is convenor and founding chair of the Asia Pacific Public Relations Research and Education Network, an Urban Scholar at RMIT’s UN Global Compact Cities Program and Australian lead in the Global Capabilities Framework research project. A former Deputy Dean (International) at RMIT’s School of Media and Communication, she is a fellow of the Public Relations Institute of Australia and member of the International Association of Business Communicators.

Zeny Sarabia-Panol is professor and associate dean at Middle Tennessee State University, U.S.A. She is also the former editor of the Association for Education in Journalism and Mass Communication’s International Communication Research Journal and now serves on its editorial board. She also sits on the editorial board of the International Journal of Strategic Communication and AEJMC’s Journalism and Mass Communication Educator. An alumna of the Journalism and Mass Communication Leadership Institute for Diversity, she served as interim director of MTSU’s School of Journalism in 2008–2009.

About the Series

Routledge New Directions in Public Relations & Communication Research

Current academic thinking about PR and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged. The New Directions series has already published and commissioned diverse original work on: PR’s influence on Israeli and Palestinian nation building; its origins in the history of ideas; a Jungian approach to its ethics and professionalism; global perspectives on its professional practice; PR as an everyday language for everyone; as emotional labour; as communication in conflicted societies, and its relationships to cooperation, justice and paradox. We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mind-set that lives comfortably in old and new media around the world.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Public Relations
BUSINESS & ECONOMICS / Development / Sustainable Development
LANGUAGE ARTS & DISCIPLINES / Communication Studies
POLITICAL SCIENCE / Public Policy / Environmental Policy