Corporate Social Responsibility, Sustainability and Public Relations : Negotiating Multiple Complex Challenges book cover
SAVE
$11.79
1st Edition

Corporate Social Responsibility, Sustainability and Public Relations
Negotiating Multiple Complex Challenges





ISBN 9781138743502
Published April 13, 2017 by Routledge
214 Pages 5 B/W Illustrations

 
SAVE ~ $11.79
was $58.95
USD $47.16

Prices & shipping based on shipping country


Preview

Book Description

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.