This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels.
Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.
Table of Contents
1. Indian corporates leveraging green marketing to promote CSR and sustainable development: implications and challenges
2. Sustainable development and business research: where we are and where we might go
3. Sustainability concerns, digitalization, and globalization: impact on marketing thought and practice
4. Impact of long-term CSR support
5. CSR initiatives by small and medium enterprises in the National Capital Region of India
6. Regulating the invisible hand: mandatory CSR in Mauritius
7. The obligation versus opportunity framework for corporate social responsibility implementation
8. Operations research and its role in environmental management: a review
9. The global reporting initiatives, business intelligence, and corporate sustainability: an analysis of Indian enterprise in the energy sector
10. CSR and its communication in multinational companies in India and the UK: dimensions and relationships
11. Creating a watchdog culture for ethical standards in Indian advertising
12. The role of CSR in skilling India: the sustainability of interventions by pharmaceutical companies
13. Microfinance as an instrument for achieving sustainable development: a research agenda
14. Leveraging social media to amplify CSR programmes
15. Building Master Training programme: a case study
16. Transforming lives through education: a CSR case study of SRF foundation
17. Educating minds to empower the future: Capgemini
Jitendra K. Das is Director of FORE School of Management, New Delhi, India. He has over 39 years of corporate and academic experience. He has many national and international publications and, through his research initiatives, he has contributed immensely to the body of knowledge in the areas of marketing management, advanced marketing research, strategic internet marketing, and customer relationship management. He has taught courses at the Indian Institute of Management (IIM) Lucknow, IIM Ahmedabad and IIM Kozhikode, India. He also taught a marketing channel and distribution course at Danube Business School, Danube University Krems, Austria. He was Professor of Marketing at IIM Lucknow and has the distinction of being the founder and Dean of IIM Lucknow (Noida Campus). He has worked with various organizations including Wipro Information Technology Ltd. in New Delhi, Shriram Chemicals, and Kota, amongst others. He has been a consultant to the World Bank, IDRC (Canada), GWB (for GTZ Germany), Coal India Ltd., and Globecast India (a division of France Telecom). He has served as a consultant to various ministries of the Government of India and is a member of several of its policy committees. He has also addressed distinguished gatherings at national and international forums and has received numerous awards and honours.
Shallini Taneja is Associate Professor of Economics and Business Policy and Head of the Center for Sustainable Development at FORE School of Management, New Delhi, India. She has over 17 years of experience in teaching, research, and industry. She is a fellow with the Management Development Institute (MDI), Gurugram. She worked as a senior research fellow with her professors for an AICTE-sponsored National Research Project on "CSR Reporting Practices in Indian Companies." She received sponsorships from ISDRS at Columbia University and The Wharton School, USA, for paper presentation and attending conferences. She has served as an honorary advisor to BRICS Chamber of Commerce and Industry, New Delhi, in the CSR wing. She is a guest faculty at the Indian Institute of Corporate Affairs (IICA) under the aegis of the Ministry of Corporate Affairs, GOI. She has conducted joint programmes on Sustainable Development Goals—Agenda 2030 for the United Nations Information Centre for India and Bhutan, based in New Delhi. She is a reviewer and guest editor for various national and international journals. She has many national and international publications. Her research paper published in the Journal of Business Ethics (Impact factor: 4.141) has had more than 350 citations since 2011. She has conducted the International Training Program for EMBA Batch from Sichuan University, China, on business environment and corporate governance. She has also conducted various in-house and online Management Development Programs (MDPs) for companies including NHPC, GAIL, IRCTC, and JK Cement.
Hitesh Arora is Professor of Quantitative Techniques / Operations Management and Dean (Academic Services) at FORE School of Management, New Delhi, India. A graduate in mathematics and a postgraduate in operational research from the University of Delhi, he earned his doctorate in mathematical programming from the Department of Operational Research, University of Delhi. He has also worked as an actuarial consultant with a UK-based multinational company. As an actuarial consultant, his work involved data modeling and reserving for personal and commercial lines of different UK-based insurance companies. He has over two decades of experience in academia and industry. He has also conducted various in-house and online Management Development Programs (MDPs). He has worked immensely in the area of mathematical programming, and his present areas of research interest are measurement of productivity, service quality, and effect of information technology in the Indian banking sector. He has authored numerous research papers published in national and international journals of repute. He has four co-edited books and has written an Indian adaptation book titled Business Statistics—BSTAT: A South-Asian Perspective (2016). He is also a reviewer of many international journals. Besides his teaching, research, and consultancy at FORE School of Management, he is also a member secretary of the Executive Board of FORE School of Management, New Delhi.