Cracking the Code: Leveraging Consumer Psychology to Drive Profitability: Leveraging Consumer Psychology to Drive Profitability, 2nd Edition (Hardback) book cover

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Leveraging Consumer Psychology to Drive Profitability, 2nd Edition

By Steven S. Posavac

Routledge

336 pages

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Hardback: 9780765629661
pub: 2011-08-11
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BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS030000
BUSINESS & ECONOMICS / Human Resources & Personnel Management