1st Edition

Creating Business and Corporate Strategy
An Integrated Strategic System

  • Available for pre-order. Item will ship after May 10, 2021
ISBN 9781032000619
May 10, 2021 Forthcoming by Routledge
128 Pages 9 B/W Illustrations

USD $59.95

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Book Description

Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of them subsequently requires their own strategy. The issue of strategy creation and realization is a key factor that must receive the closest possible attention.

In order to assure victory and be thoroughly prepared for various directions and situations that may arise, companies create their own unique strategies. This book is primarily aimed at suggesting the necessary repertoire of knowledge and skills for strategy creating with the help of the TASGRAM integrated system – Thinking, Analyzing, Strategy, Risks, Actions and Monitoring. The main outcome of TASGRAM is a combined strategic table: business strategy, corporate strategy, goals, risks, actions, and monitoring. Unlike existing models, each element in TASGRAM has a concrete goal and it helps users become more focused. Creating Business and Corporate Strategy: An Integrated Strategic System offers a new tool for company strategy creation, showcasing various cases and examples based on theory and practice.

Unlike the existing tools, the suggested system of strategy creation is simpler and definite. Its single purpose is to help create and further develop the created strategy, making this book especially valuable to researchers, academics, practitioners, and students in the fields of strategy, leadership, and management.

Table of Contents

1. Introduction 2. What is strategy? 3. TASGRAM – the integrated system of strategy creation 4. Questions and answers 5. Concluding remarks

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Adyl Aliekperov, MBA is a Leadership and Customer-Centered Strategy Consultant and Published Author.