Creating Business and Corporate Strategy : An Integrated Strategic System book cover
1st Edition

Creating Business and Corporate Strategy
An Integrated Strategic System




ISBN 9781032000619
Published June 21, 2021 by Routledge
132 Pages 9 B/W Illustrations

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Book Description

Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of them subsequently requires their own strategy. The issue of strategy creation and realization is a key factor that must receive the closest possible attention.

In order to assure victory and be thoroughly prepared for various directions and situations that may arise, companies create their own unique strategies. This book is primarily aimed at suggesting the necessary repertoire of knowledge and skills for strategy creating with the help of the TASGRAM integrated system – Thinking, Analyzing, Strategy, Goals, Risks, Actions, and Monitoring. The main outcome of TASGRAM is a combined strategic table: business strategy, corporate strategy, goals, risks, actions, and monitoring. Each element in TASGRAM has a concrete goal and it helps users become more focused. Creating Business and Corporate Strategy: An Integrated Strategic System offers a new tool for company strategy creation, showcasing various cases and examples based on theory and practice.

Unlike the existing tools, the suggested system of strategy creation is simpler and definite. Its main purpose is to help create and further develop the created strategy, making this book especially valuable to researchers, academics, practitioners, and students in the fields of strategy, leadership, and management.

Table of Contents

1. Introduction 2. What is strategy? 3. TASGRAM – the integrated system of strategy creation 4. Questions and answers 5. Concluding remarks

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Author(s)

Biography

Adyl Aliekperov, MBA is a leadership and customer-centered strategy consultant and published author.